Case 13/14
(01) Overview
Mae’s
A food delivery app that connects people with local home chefs and brings homemade meals to their door.
(02) Problem
Regular food delivery feels anonymous, and Mae's set out to make it warm and personal.
Homemade food is about the people who cook it. The challenge was to combine that warmth with the trust and convenience people expect from delivery, so ordering from a local chef feels as easy as ordering from a restaurant.
(03) Process
Warm, friendly screens that feel like homemade food, with a simple order flow.
Warm visuals and a friendly tone set the mood, while the structure stays simple: find a chef nearby, choose a meal and order. The goal was to balance emotional appeal with clarity and ease of use.
(04) Solution
People find a home chef nearby, pick a meal and order it in a few steps.
The final design brings together local discovery, chef and meal pages, ordering, payment and order history, where people rate both the food and the chef. Clear information about every chef helps people trust the person who cooks their food.
