Case 12/14
(01) Overview
Grumpeat
A food discovery app that helps people choose where to eat through friends' recommendations, personal suggestions and restaurant wish lists, with a loyalty program built in.
(02) Problem
Social tips, personal picks and rewards had to live in one app without getting messy.
Grumpeat combines several features that usually live in separate apps. They had to fit together, so finding a new restaurant feels easy and the rewards stay a small, pleasant extra.
(03) Process
Discovery built around two signals: what your friends like and what you like.
Friends' picks and personal suggestions lead the way into discovery, curated lists help people save places for later and the loyalty system rewards them for coming back. The flow stays short from opening the app to picking a place.
(04) Solution
Finding a place to eat, saving it for later and sharing it with friends in one app.
The final design covers the mobile app with friends' picks, personal recommendations, restaurant pages, wish lists and loyalty rewards, plus a landing page that presents the app to new users.
(05) Screens
Key screens: discovery, restaurant pages, lists, rewards and the landing page.
