Case 06/14
(01) Overview
Beautopia
An e-commerce website for a large hair and beauty wholesaler with more than 200 brands, designed to make products easy to find and to buy in a few steps.
(02) Problem
Hundreds of brands and products had to stay easy to browse, compare and buy.
Beautopia sells both online and in physical stores. The site had to keep a very large catalog clear, show every product well and help people reach the right item in a few clicks, wherever they start their search.
(03) Process
A clear structure for a multi-brand catalog, from navigation to the product page.
The work focused on hierarchy: categories and brands in the navigation, filters in the catalog and a consistent product card everywhere. Every step on the way to checkout was kept short and predictable.
(04) Solution
A large retail catalog that feels simple to browse and easy to shop on any screen.
The final design covers two versions of the store, for shoppers and for trade buyers, on desktop and mobile: the catalog, product pages, checkout, the customer account, brands and a store locator.
